Renewable feedstocks have been in the spotlight of intensive research activities over the past 20 years.Glycerol is one of the feedstock molecules which has been the target of numerous research efforts, for a number of reasons.First of all glycerol is currently readily available due to the fact that it is a couple product of the first generation biodiesel production.Secondly glycerol can be taken as a representative model substrate to explore the options of selective conversion of sugar alcohols to products of value.In our paper we discuss potential routes for the valorisation of glycerol which lead to intermediates already established within the petrochemical value chain and illustrate what impact high throughput experimentation may have as a success factor on research and development for this field.Our own examples with using proprietary 8-and 48-fold parallel reactor systems for high throughput catalyst screenings have demonstrated the importance for the selection of new catalysts and process optimization.Comparability of results is clearly enhanced if all catalysts experience identical reaction conditions within one experimental setup.The possibility to screen more catalysts for a large number of parameters in less time enhances productivity by reducing time-to-market cycles for products and processes..