企业发展战略是企业行为的纲领。成功的企业和企业家无不把正确的发展战略和优秀的企业文化融为一体,以完备的战略管理来保证战略目标的实现,使企业在激烈的市场竞争中,立于不败之地。 Enterprise development strategy is a program of business conduct. Successful enterprises and entrepreneurs all integrate the right development strategy and excellent corporate culture, guaranteeing the realization of strategic goals with complete strategic management, and making the enterprises invincible in the fierce market competition.