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Aiming at the confusion of fake products,exaggerated propaganda and misleading consumers in the industry of "live commerce",a three-party evolutionary game model of brand,live broadcast platform and consumers is constructed to provide product quality for brand,the evolution game analysis of behavior interaction and strategy selection mechanism between Product Review Decision and consumer purchase decision is carried out in the live broadcast platform.The results show that controlling and adjusting the parameter variables can make the participants of the game choose the stable strategy.The strategic choice of brand and live broadcast platform is not only restricted by the trend of economic benefit,but also by external supervision.Establishing and perfecting the supervision system and unblocking the channel of protecting consumers’ rights are beneficial to the healthy development of "live commerce" industry.