团体无偿献血,是应对紧急突发事件用血、满足血液储备不足和纠正血液偏型时采取的重要手段,是血液安全保障长效机制的重要组成部分。通过系统化的献血者研究,对团体单位进行市场细分,建立数据库,挖掘目标,确定宣传战略,提供宣传依据,管理各类宣传活动,找出有价值的献血团体,有 The blood donation at a voluntary level is an important measure taken by the government when it comes to using blood for emergencies and meeting the problems of insufficient blood reserve and correcting blood biases. It is also an important part of the long-term mechanism for blood safety and security. Through systematic research on blood donors, market segments of group units, set up databases, identify targets, identify advocacy strategies, provide evidence of advocacy, manage various publicity campaigns and identify valuable blood donation groups