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住区环境色彩能够产生巨大的经济效益,色彩营销和色彩开发会带来良好的投资回报。从微观经济分析,住区环境色彩的营销作用在一些发达国家是十分普遍的现象,许多房地产开发商往往重金聘请色彩专家和色彩顾问对住区环境进行“色彩诊断”,将色彩营销用于住区环境中的商业行为中。从宏观经济分析,住区环境色彩的更新设计会在一定程度上减少的资源消耗、物质消费,降低建筑开发的运行成本。更为重要的是,美观大方的住区环境色彩会树立良好的城市形象,影响旅游者和投资者的决策行为,间接影响的旅游市场、投资机会和人才流动,所以住区环境色彩的更新设计必定会促进经济效益的快速增加。
The environmental color of residential areas can produce huge economic benefits, and color marketing and color development will bring good return on investment. From the microeconomic analysis, the marketing role of the residential environment color is a common phenomenon in some developed countries. Many real estate developers often hire color experts and color consultants to carry out “color diagnosis” of the residential environment and use color marketing for living. In the business environment in the district environment. From the perspective of macroeconomic analysis, the updated design of the residential environment will reduce the consumption of resources and material consumption to some extent, and reduce the operating costs of building development. More importantly, the beautiful and generous residential environment color will establish a good image of the city, affect the decision-making behavior of tourists and investors, and indirectly affect the tourism market, investment opportunities and talent flow, so the updated design of the residential environment color It will certainly promote the rapid increase in economic efficiency.