Anti-Japanese sentiment in China since the Second World War has only been exacerbated by recent territorial disputes involving the Senkaku Islands and the associated natural resources of the East China Sea. Following the violent anti-Japanese demonstrations of 2005, this overriding sentiment has also had an effect on Japanese corporations and products, creating apprehensionover the future of Japanese corporate and trade relations in China. The widespread dissemination of anti-Japanese activities by the Chinese media has further contributed to this negative image of Japanese corporations. All of this has forced Japanese corporations seeking to expand their businesses abroad to grapple with the unique challenges of operating within the highly politicized environment of Chinas socialist market economy.