Kwangjuyo has established the brand identity by reigniting the time-honored tradition and artisanship of the royal kiln where pottery for the Royal family of the Chosun dynasty were created in.Kwangjuyo now creates new ceramic trends by adopting the automated mass production facilities for modem dining culture based on the ceramic culture of the past.Kwangjuyohas recently developed dinnerware design with three dimensional textures on the surface.The texture of traditional Korean fabric, Sambe, was engraved on the surface of dinnerware as design motif.Digital scanning, modelling, and printing technologies were all combined to improve the three dimensional texture, and ram pressing technology was applied to manufacture the products.Also, transparency and hardness of glaze was improved to stand out the texture.