The worldwide market is still growing and mobile Internet becomes the key driver for the technology-"Smart" Everything and Everywhere.The growth brings the challenges in SOC design in areas of: (i) High performance, (ii) High bandwidth, (iii) Design complexity and (iv) Short turnaround time (TAT).With the "Systemic Collaboration", we should be able to move the differentiations from "Cheaper" to "Better" and to "Sooner" and win the customers.