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中国武术旅游因武术所具备的健身养生性、体验参与性、娱乐观赏性、文化教育性等多元化特性,在满足旅游者的娱乐性、体验性以及享受性等心理的同时,能够满足消费者追求消费个性化的心理,因而具有极大的发展潜力与价值。在全国发展武术产业与文化产业的大环境下,作为全国政治、经济、文化中心的北京,不仅拥有众多的可开发的武术文化旅游资源,更拥有每年全国最多的游客数量,在此背景下,深度开发武术文化旅游资源,对推广中国武术文化、增强中国文化影响力有着重要的作用。
Chinese Wushu tourism can meet the needs of the consumers because of its fitness and healthiness, participatory, entertaining, cultural and educational diversification characteristics. It not only meets the psychology of entertaining, experiencing and enjoying tourists, The pursuit of personalized consumer psychology, which has great potential and value of development. Under the environment of developing martial arts industry and cultural industry throughout the country, Beijing, as a political, economic and cultural center in the country, not only has a large number of exploitable martial arts cultural tourism resources but also has the largest number of tourists each year in the country. Against this background, Depth development of martial arts cultural tourism resources, to promote Chinese martial arts culture, enhance the influence of Chinese culture has an important role.