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网络广告是一种新型广告形式,网络广告文案依据网络广告在多种网络技术和多媒体技术中的具体操作方式而产生相应的特点和文本风格。网络广告面临的是一群具有较强消费能力、追逐时尚的、肯花大量时间泡在网上的中青年消费者。点击率是网络广告的生命力。网络广告能否通过因特网、电子邮件(E-mail)给网民发出信息,来影响网民对网络广告信息的态度,这一定程度上取决于网络广告文案
Internet advertising is a new form of advertising, online advertising copy according to the network advertising in a variety of network technologies and multimedia technology in the specific mode of operation and produce the corresponding characteristics and text style. Internet advertising is facing a group of consumers with strong spending power, chasing fashion, willing to spend a lot of time online young consumers. Click-through rate is the vitality of online advertising. Whether online advertising can send information to Internet users through the Internet or E-mail to influence Internet users’ attitudes towards online advertising information depends, to a certain extent, on online advertising copyrights