论文部分内容阅读
入世以来,特别是2004年12月11日我国向外资全面开放零售和分销领域后,外资连锁零售企业加快了抢占领我国市场的步伐,我国连锁零售业面临着前所未有的巨大压力,提升连锁零售业竞争力也成为一个紧迫的话题。本文通过研究零售业竞争力的内涵,结合我国连锁零售业的现状,分析了现阶段我国连锁零售业存在的问题,并提出了提升我国连锁零售业竞争力的对策。
Since China’s accession to the WTO, especially after China opened its retail and distribution sectors to foreign investors in an all-round way on December 11, 2004, foreign-funded retail chains have accelerated the pace of seizing the market in our country. As a result, China’s retail chain industry is under unprecedented pressure to upgrade the retail chain Competitiveness has also become an urgent topic. By studying the connotation of retail competitiveness and combining the current situation of China’s retail chain industry, this paper analyzes the existing problems of China’s retail chain industry and puts forward the countermeasures to enhance the competitiveness of China’s retail chain industry.