【摘 要】
：
While the perceptual expense time coming, the consumers pay great attentions to their emotional experiences when they get products or services. The brand has t
【机 构】
：
ShanghaiUniversityofEngineeringScience,Shanghai,201620,China
【出 处】
：
2012上海纺织服装创意设计研究生学术论坛
论文部分内容阅读
While the perceptual expense time coming, the consumers pay great attentions to their emotional experiences when they get products or services. The brand has to get the competency through its emotional value, when the homogenization and competition for leisure clothing brand is becoming more intensive. Based on the emotional driving model, the leisure clothing brands was analysized from the aspects of emotion delivery in the product design, emotional communication, emotional platform development and emotion services.
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