Age Concerns is a proprietary care management firm serving the elderly.Established in 1982,the firm has prospered by employing an integrated model of care whereby the caregivers are employees of Age Concerns.In addition,the firm’s ability to keep the elderly at home,out of institutional care,has resonated with consumers.Various features of Age Concerns–organizational format,characteristics of consumers,and economic considerations–are described.In 2001,Age Concerns was acquired by the Senior Care Action Network,a social health maintenance organization.In an increasingly commercial environment in which the elderly are a burgeoning market,Age Concerns may be a prototype of future elder-care service delivery.