【摘 要】
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Marketing channel is not only affected by companies and dealers,but also influenced by consurners satisfaction which consists of price,quality,convenience and service.However,part of price,convenience
【机 构】
：
Logistics College of Linyi University,Linyi,China
论文部分内容阅读
Marketing channel is not only affected by companies and dealers,but also influenced by consurners satisfaction which consists of price,quality,convenience and service.However,part of price,convenience and service depends on logistics service.In this paper,several defects are found in general marketing channel,such as limiting and influencing the price and advertisement strategy,delaying the information delivery and constraining marketing channel innovation.Then a new way that several agricultural material companies producing different products coordinating with logistics to change their marketing channel and satisfy the farmers is put forward.
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