招贴设计是一种直观化的视觉表现形式,女性形象作为图形元素一直被广泛应用,然而,值得注意的是现代招贴设计中运用女性形象作为传递信息的手段过于泛滥并有贬损女性的倾向。这种渗透在招贴设计中的性别差异,反映出一个社会的性别形态意识。在当代追求男女平等的社会里,维护女性在社会精神层面的主体意识,重视女性在精神领域的自我维护意识,反思社会给女性冠以无形的精神枷锁的批判性思考尤为重要。 Poster design is an intuitive visual representation. Female images have been widely used as graphic elements. However, it is worth noting that the use of female images in modern poster design as a means of transmitting information is too rampant and derogatory to women. The gender gap in the design of the poster reflects the awareness of the gender identity of a society. In the contemporary society of pursuing equality between men and women, it is especially important to maintain women’s awareness of subjectivity in the social spirit, attach importance to women’s self-protection awareness in the spiritual field, and reflect on the social thinking that gives women an invisible spiritual bondage.