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在整个传媒发展史中,电视的影响力持续扩大,根据英国社会学家安东尼·吉登斯的研究,“如果目前看电视的趋势持续下去的话,现在出生的孩子到18岁的时候,其看电视的平均时间要超过除睡觉以外的任何其他活动”。目前,一个普通的美国人每天看4小时的电视;在英国,每台电视机平均每天打开5到6小时。大人收看电视的时间是4至15岁儿童的两倍,而且女性看电视的时间还要更长一些。
Throughout the history of media development, the influence of television has continued to expand. According to research conducted by British sociologist Anthony Giddens, “If the current trend of watching TV continues, the children born now will be 18 years old. The average time to watch TV exceeds any other activity than sleeping.” At present, an ordinary American watches 4 hours of TV every day; in the UK, each TV turns on an average of 5 to 6 hours a day. Adults watch TV twice as often as children aged 4 to 15 and women watch TV even longer.