【摘 要】
:
With the rapid development of B2C market in China, how to effectively evaluate eservice quality of online shop has become a key factor to enhance c
【机 构】
:
SchoolofManagement,HangzhouDianziUniversity,Hangzhou,Zhejiang310018,China
论文部分内容阅读
With the rapid development of B2C market in China, how to effectively evaluate eservice quality of online shop has become a key factor to enhance competitiveness.As TMall is the largest B2C online mall retailer in China-not only its scale but its operating model has a good representativeness, so we built a hierarchy evaluation index system of e-service quality based on the classic SERVQUAL model for a case study of TMall.Validity and reliability analyses are applied to ensure the index systems reliability.Finally, rational e-service evaluation was based on the fuzzy comprehensive evaluation which quantified the customers perception to e-service quality.In order to help B2C online shops in China develop their e-service and enhance their competitiveness, our research scientifically provides theoretical basis for evaluation and reasonable recommendation for their improvement.
其他文献
针对超宽六辊CVC冷连轧机在生产实践中仍难以控制带钢板形质量的现状,本文对轧机各种板形调控手段的板形调控特性进行了分析.利用Marc有限元模型建立了六辊CVC轧机
碟片激光器是目前最先进的固体激光器之一,多次泵浦技术是端泵碟片激光的关键技术之一.利用多次泵浦结构获得较高的泵浦吸收效率是碟片激光器实现高功率、高光光转
农村科技标语作为受农民欢迎的科学传播渠道,经历了"政治宣传墙"、"经济信息墙"和"科技普及墙"的变迁.农民需要科技标语的原因是:符合农民的愿望和需要;就事论事,可
本文通过利用NCEP再分析资料对湖北梅雨期2011年6月9-10日和2011年6月13-14日两次暴雨过程从干冷空气的活动,露点锋以及中尺度对流系统等方面进行分析,发现两次过程
博弈的核心问题是博弈信息,对博弈信息的本质特征的认识,反映了博弈者的博弈能力,并指导博弈行为和策略.论文在界定博弈信息的基础上,以博弈信息的自在、自为和再生
以技术创新为驱动的知识经济的高速发展在彰显科学实用价值的同时,却加速了对科学求真价值的消解,究其实质是认识论和价值论的不可通约,导致的对科学评价的失调.人
目前,我国高校哲学社会科学师生合作论文面临严峻的署名困境,使师生合作难以有效进行.署名困境解决的关键是如何充分承认作为第二作者的导师的贡献.现阶段,相关单位
Smart government affairs are important for smart city construction, and parallel connection examination and approbation mechanism (PCEAM) is the fu
This paper summarizes the main contributions of the five aspects of complexity science management, introduces the forefront research results of big
College students, as a special social group, is the main source of innovation and entrepreneurship in the future China.However, entrepreneurial int