【摘 要】
：
Because of the inevitable conflict between channel members,it has important value to explore the conflict resolution mode.The research discusses the relatio
【机 构】
：
HuazhongAgriculturalUniversity,Wuhan,Hubei,430070
【出 处】
：
China Marketing International Conference 2015 (2015中国市场营销国际学
论文部分内容阅读
Because of the inevitable conflict between channel members,it has important value to explore the conflict resolution mode.The research discusses the relationship between attitude response,conflict types and its solve measurement,and the intermediary effect of channel members relation strength.The study found that: different types of channel conflict,the attitude of channel members and intends to solve in different ways,functional conflict occurs,tend to adopt negotiation mode; the strength of the relationship between channel members is different,the face of the conflict to be taken to solve the different ways,strong relations tend to adopt negotiation mode,weak relationships tend to take hard solution; conflict attitude and reaction time of channel members is different,the methods for solving different ways; resistance characteristics of the channel members tend to take hard way,compromise type traits of the channel members tend to adopt negotiation mode.
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