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<正>Being one of the essential factors on effecting the development of individuation of advertisement,the culture of Montage version is playing more and more important role on Advertisement creation.We can often find out the Montage skill used in many excellent overseas advertisements,and the individuation will mainly be reflected in this skill. This thesis aims to discover the principle of Montage which can be used for reference to the advertisement design,and generalize the character system of Montage used in the advertisement design in order to provide foundation when using Montage on the advertisement design in the future.