发行工作事关期刊的生存与发展,是期刊的生命线。如何搞好综合性科普期刊的发行工作,尽可能多地占有市场份额,是值得我们探讨和研究的问题。期刊发行必将由“小而全”的自我销售形式走向“联合舰队”式的强强联手竞争。这个大市场的主体承担者应该是改制后的邮政部门或各家期刊发行网络的联合体、或者是与社会其它部门的联合体形成的一个有组织又懂行规的实体。总之,按市场规律探索和追寻期刊发行的最佳模式是我们办刊人追求的长远目标。 Issue of work is related to the survival and development of journals, is the lifeblood of journals. How to do a good job in the distribution of comprehensive science periodicals and how to occupy as much market share as possible is a question that we should discuss and study. Periodicals will be issued by the “small and all ” self-marketed form “joint fleet ” type of powerful combination competition. The main players in this big market should be the consortia of reorganized post offices or periodical distribution networks or an organized and knowledgeable entity formed with a consortium of other sectors of society. In short, exploring and pursuing the best mode of issue of journals in accordance with the laws of the market is the long-term goal pursued by our journalists.