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Based on social network theory,this study suggested how a consumers network positions in the friendship-based network influences the consumers contributions to online co-creation.Using panel data collected from MIUI online co-creation community in mainland China,we found strong evidence for the suggested influence of network positions on contribution behavior.Specifically,we proved that a consumers degree centrality and closeness centrality had positive effects on contributions to online cocreation.However,there was a negative relationship between consumers betweenness centrality and contributions to online co-creation.This study broadens our understanding about how consumers friendship-based network positions shape consumers contribution behavior in online co-creation platforms.