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Drawing on the resource-based view and resource dependence theory,the authors integrate consumer into a channel dependence framework and explore the influence of consumer’s brand loyalty and store loyalty on the dependence structure in the supplier-retailer relationship.Using a matched data from retailers and consumers,the authors empirically test the model in a channel of department store and its suppliers of sports and leisure apparel in China.The empirical findings indicate that the dependence structure in the supplier-retailer relationship is the outcome of interaction of supplier,retailer and consumer rather than being merely determined by the interaction of supplier and retailer.The importance and necessity of the role of consumer in channel behavioral research and channel management are highlighted.