Digital and symbol are the two words used most frequently in the field of design nowadays.This trend is also much consistent with public modern aesthetics.As the main media of icon,computer plays an important role in the transmission and development of icon art form.Based on the contemporary design environment,the research is divided into the following aspects,including major evolution of advertisement performance forms; the origin of icon art form; the morpheme of icon art form; what is a pixel; the definition of icon art form; features of icon art form; and icon art form on advertising design.The aim is to trace the original forms of icon,expatiate upon the concept and characteristic of icon comprehensively,and illustrate the importance of modern advertisement design.