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5. Cooperation Advertising Strategy in A Dual Channel Supply Chain with A Risk-averse Retailer

Cooperation Advertising Strategy in A Dual Channel Supply Chain with A Risk-averse Retailer

来源 :第八届工业与应用数学国际大会 | 被引量 : 0次 | 上传用户：shanxidongfang

【摘 要】

：

　　This paper considers a dual-channel supply chain with a manufacturer and a retailer.The retailer with risk aversion adopts advertising strategy and the manu

【作 者】

：

Li Bo Hou Peng-wen 

【机 构】

：

Tianjin Univ.

【出 处】

：

第八届工业与应用数学国际大会

【发表日期】

：

2015年期

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　　This paper considers a dual-channel supply chain with a manufacturer and a retailer.The retailer with risk aversion adopts advertising strategy and the manufacturer may either choose co-op advertising strategy or not.

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