本文以布龙马特提出的全球化社会语言学概念为基础,试分析网络新词ungelivable(意为“不给力”)近年来在中国网络上由热变冷的过程,描述该词在中国和全球的不同指向,阐释其无法进入全球层级的原因,以及在中国层级中的指向的变化,探讨该类词兴衰的社会语言背景。 Based on the concept of globalization sociolinguistics proposed by Brontë Matt, this article attempts to analyze the process of the network new word ungelivable (meaning “not to force ”) cooling by heat in recent years in China, describing the term in China And the different directions of the world to explain the reasons why they can not enter the global level and the changes in their orientation at the Chinese level and to explore the social language background of the rise and fall of such terms.