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Being the only vendor of programmable IC products outside of United States,Capital Microelectronics(CME),located in Beijing,has independently developed its intellectual property and successfully delivered programmable SOC products integrating FPGA,CPU,ADC,ASIC,SRAM and Flash since 2005.CME has applied for 165 patents,with 88 have been granted.The companys innovating Configurable Application Platform(CAP)offers ability to reconfiguration along with highly demanded IPs,integrated design environment and software tools which are easy to use,flexible and cost effective solution for system integrators and application developers.Since 2011,the company has announced a few low cost chips of its “Mountain” family devices(CME-M)and a couple of ultra-low power chips of its “River” family devices(CME-R),which have been configured into hundreds of products to provide a variety of flexible solutions for customers to choose.These chips scale up to millions of gates to meet a wide range of low to middle end market demands.Meanwhile,the company is developing high-density and high performance “Cloud” family devices(CME-C).Because of continuous market segmentation and evolution,traditional ASICs,even with high efficiency and low cost for certain fixed market segments,are now facing more and more challenges and risks in ROI,due to sharp rise in R&D and manufacturing cost.On the other hand,the performance/price ratio of FPGA products has been greatly improving along with semiconductor process node advancement.Since a single FPGA chip can meet a variety of market demands in different industries and areas,and its competitive advantage in time to market and adaptability to market change,FPGA has become a new development trend in IC industry.Given its flexibility and adaptability in “custom made and mass produced”,the multi-function and high performance and low cost CAP developed and commercialized by CME has greatly broaden its application coverage,and become a key device in “China Intelligent Manufacture”.CME-M family products have been applied to traditional FPGA markets,e.g.video display,industrial control,information security,telecom equipment,monitor and surveillance,medical instruments,automobile electronics,network switching,consumer appliances……whereas CME-R family products has gradually found their way in new market areas such as intelligent mobile phones,IOT devices,wearable products due to their competitive advantages in ultra-low power and high performance/price ratio.Compare to traditional FPGA chips,stand-alone CPU chips,or ASIC/ASSP chips,CME products have the following competitive advantages:(1)high reliability;(2)low BOM cost;(3)long product life cycle;(4)great system performance;(5)fast application development.This type of system products with “programmable software and reconfigurable hardware” on the same chip will dominant market in the near future.