随着市场化的推进和期刊媒体的深入发展,广告经营的好坏将对科技期刊的生存与发展产生重要的影响:良好的广告经营既是对刊物本身特色和影响力的肯定,也为刊物赢得了更大的发展空间和持续进步的动力。科技期刊的经营者在明确自身优势的基础上,为开展广告经营做好一系列准备工作,并在实际经营中实行专人负责,遵守法律法规,按照广告经营规律办事,同时坚守编辑独立原则,将可实现良性可持续发展,达到学术提高与经济增长的双丰收。 With the promotion of marketization and the deepening development of periodical media, the quality of advertising will have a significant impact on the survival and development of sci-tech periodicals: a good advertising operation not only affirms the characteristics and influence of the periodical, but also wins the periodical A greater space for development and continuous improvement momentum. On the basis of clearly defining their own advantages, the operators of sci-tech periodicals have done a series of preparatory work for carrying out advertisement operation, and they have taken on the responsibility of being in charge of the actual operation, abiding by the laws and regulations and acting in accordance with the law of advertising and adhering to the editorial independence principle Achieve benign and sustainable development and achieve a double harvest of academic improvement and economic growth.