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Key Value for Customers/Consumers of 2-in-1 Laundry Detergent Lubrizol Technologies In Fabric Rheology Modifiers Thickeners Stabilizers Structurants Sensory Improvers Functional Polymers Surface Modification Surface Protection Sensory Enhancers Chelation/Builder Emulsifiers Fixatives irritation Mitigation Small Molecules Surfactants Emollients Emulsifiers Bleach Activator Humectants