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In recent years, micro-enterprises as a proportion of the largest groups in the enterprise, its rapid development has caused widespread concern in the industry.Micro-enterprises have certain advantages in the development of conditions, but also there are some problems.This article is mainly is to explore the marketing strategy of innovation in micro-enterprises, first described the concept of micro-enterprises, followed by discussion of the significance as well as the advantages and disadvantages of micro-enterprise development, and thus explore new and innovative marketing strategies of micro-enterprises.