我国博物馆文化创意产品的开发经营与国外博物馆动辄千万美元的“商店收入”相比,目前还处于起步阶段。随着一座座新馆的落成,我们更应该关注博物馆文化创意产业的内容建设和特色运营,更好地为公众服务。只有这样,我们的博物馆才能真正走进老百姓的生活,为老百姓所喜爱。 The development and management of cultural and creative products in museums in China is still in its infancy as compared with the “store revenue” of foreign museums with tens of millions of dollars. With the completion of a new building, we should pay more attention to the content construction and special operation of the museum’s cultural and creative industries to better serve the public. Only in this way, our museum can really walk into the lives of ordinary people, loved by ordinary people.