Pricing Analysis of Dual-channel Supply Chain with Marketing Efforts under Different Wholesale Price

来源 :华人学者营销协会,对外经济贸易大学 | 被引量 : 0次 | 上传用户:nightdie
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  With the rapid development of network information technology and logistics industry,online shopping is becoming more and more popular among consumers.Meanwhile,network distribution is appreciated by many manufacturers,well-known enterprises such as Apple,Dell,ThinkPad and Cisco continuously develop internet channel,and the internet channel has formed dual-channel marketing together with traditional channel.
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