The Party 16 loudly proposed the comprehensive construction well-offsociety’s goal, causes people’s life to be more abundant, the qualityof life has the big enhancement. The country leads highly takes the dairy industry the development, General Secretary Hu Jintao inspects when the Mengniu Dairying industry group pointed out, after milk itself is a warm and sufficient condition, well-offapproaches time healthy food, not only the child wants to drink, the old person wants to drink, mostis important is the elementary and middle school students all mustdrink the milk, promotes the entire Chinese nation the physicalquality. In April, 2006, Premier Wen Jiabao when Chongqing inspection message :"I have a dream, lets each Chinese, first is the child, every day candrink a catty milk." Simultaneously also proposed "hoped you can let me vainly hope forreally".Becomes is extremely advantageous to the dairying development bigenvironment, also enormously has inspired each place dairy productenterprise to the dairy industry development confidence and thedetermination.The Chinese dairying passes through the nearly 10 year high speeddevelopment, already entered the reforming time, namely transits bythe traditional dairy industry to the modern dairy industry. In this reforming time, The multitudinous dairy product enterprise was facing the survival andthe development test, the market competition also arrived theextremely brutal stage, The nationwide dairy product enterprise in order to gain the moremarket share, obtains the monopoly status to do not hesitate allprices but to extrude; But many cities dairyings in order to standfirm, obtains the chance of survival but furiously to resist, a fielddairying war "the good play" takes turns in each place to perform. The present stage competition although enormously has stimulated thedairy industry development, but also will bring many not goodinfluences and the hidden danger for the future development.Yangguang dairying by oneself experience these year big developmentstage, also feels the brutality by oneself which the present competes,took a middle and small scale dairy product enterprise, the sunlightdairying road of development is extremely has the model to representthe significance. This article plans through to outside the Yangguang dairying instituteexternal environment and internal environment comprehensive analysis,to the Yangguang dairying competition strategy elaboration and theanalysis, proposed theYangguang dairying future competition strategy,goes out as soon as possible by the time present the competitiondifficult position, this also has the very good model function to inthe home and the province dairy product enterprise.