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移动医疗APP是移动医疗服务领域的热点应用,而感知风险和信任是移动医疗APP应用的核心问题。本文采用问卷调查方法,基于信息系统持续使用理论模型(ECMISC),探讨感知风险、信任对移动医疗APP持续使用的影响。结果显示,感知风险和信任对移动医疗APP的持续使用起到显著作用,同时,感知有用、期望确认度、满意度同样也对移动医疗APP的持续使用有影响。其中,信任对满意度的影响最为显著,说明建立用户对移动医疗APP的信任是产品设计和传播推广的关键因素。
Mobile medical APP is a hot application in the field of mobile medical services, and perceived risk and trust are the core issues of mobile medical APP applications. This paper uses questionnaire survey method to explore the impact of perceived risk and trust on the continuous use of mobile medical APP based on the continuous use of information system theory model (ECMISC). The results show that perceived risk and trust play a significant role in the continuous use of mobile medical APP, meanwhile, perceived usefulness, expected recognition, and satisfaction also affect the continuous use of mobile medical APP. Among them, the most significant impact of trust on satisfaction, indicating that the establishment of user trust in mobile medical APP is the key factor in product design and dissemination promotion.