With the continuous improvement in the manufacturing standards of Chinese socks industry, the phenomenon of product homogeneity is more and more prominent, and hence the implementation of brand strategy has been an important way for more and more companies to obtain the constant competitiveness and achieve sustainable development in the fierce market competition. However, facing of the growing pressures of annual increase in sales task and stock, these clothing agents that rely solely on the brand agent to won the markets have showed weakness. The Dongying Trading Co., Ltd. That this paper selected is facing this problem as well. Dongying Trading Co., Ltd. is a dealer that mainly engages in the domestic and foreign medium-high grade socks, and one of the enterprises selling medium-high grade socks with a decade of development in the Sichuan region. How companies can build and maintain their own brands has become a key issue for all agents that try to develop their own brands to expand market share, improve profitability and achieve role conversion.This paper firstly elaborates on the brands and related theories, which lay the theoretical foundation for the whole paper. Secondly, it introduces the basic situation of the Dongying Trading Company, and conducts in-depth analysis on the macro environment of company and industrial environment by PSET analysis method and comparative analysis method. Through detailed study on the development strategy of Dongying Trading Company and brand requirements, this paper refines the core values of the company brand, positions a brand personality, conducts the overall planning of the company’s brand on this basis and builds the corporate brand management workflow. At last, it also points out the possible problems that Dongying Trading Company may encounter in implementing steps of the brand planning program, and also indicates that the company needs to offer the implementation services of brand strategy planning from brand strategy awareness, corporate system and financial security so as to provide reference and guidance for the implementation of the company’s brand strategy.