论文部分内容阅读
For this thesis paper,the topic of research is about the Chinese market exploitation for Moroccan Argan Oil as cosmetic and culinary goods.
The main objective of this topic is to make a study on the good exploitation of a new market with goods already existing in other markets.Therefore,many researches have been made about models and frameworks of the marketing.
To give more value and importance to this work,famous Moroccan products have been chosen for strategies making in order to have a good exploitation of the Chinese market.These products are Argan oil products that can be used as cosmetic and culinary good.
Cosmetic goods are those used for Beauty Care purpose,while culinary goods are simply food products.
This report aims to describe the realizations done during this period that concludes the MBA degree in Ningbo University.To do so,an introduction will explain the background and significance of the topic,as well asthe objectives of my thesis and the research methodology.The literature review will be regrouped in one part with theoretical frameworks.
After that,there will be a market performance of Argan oil in western countries,followed by a market research on cosmetic and culinary goods in China.Then,a SWOT analysis will be done for Argan oil products in China,before to describe somereal cases of success and failure during the introduction of new products in a market.
The next part will be showcasing the strategies for market exploitation of Argan oil products in China.In this part,there will be a description and the analysis of a questionnaire survey made among100Chinese respondents.Then,the strategies will be made following both of the STP and the4P frameworks.
Finally,a conclusion will be given including some expectations for the market entry of Argan oil products in China.
Books,articles,websites and videos,all these technics have been used in order to collect the information needed for making a good research.The questionnaire survey as well Argan oil products testing among Chinese people has been very helpful for collecting good suggestions and recommendations.
Hopefully,this thesis paper will be very helpful for the generations to come when thinking about introducing any new product to a market.
The main objective of this topic is to make a study on the good exploitation of a new market with goods already existing in other markets.Therefore,many researches have been made about models and frameworks of the marketing.
To give more value and importance to this work,famous Moroccan products have been chosen for strategies making in order to have a good exploitation of the Chinese market.These products are Argan oil products that can be used as cosmetic and culinary good.
Cosmetic goods are those used for Beauty Care purpose,while culinary goods are simply food products.
This report aims to describe the realizations done during this period that concludes the MBA degree in Ningbo University.To do so,an introduction will explain the background and significance of the topic,as well asthe objectives of my thesis and the research methodology.The literature review will be regrouped in one part with theoretical frameworks.
After that,there will be a market performance of Argan oil in western countries,followed by a market research on cosmetic and culinary goods in China.Then,a SWOT analysis will be done for Argan oil products in China,before to describe somereal cases of success and failure during the introduction of new products in a market.
The next part will be showcasing the strategies for market exploitation of Argan oil products in China.In this part,there will be a description and the analysis of a questionnaire survey made among100Chinese respondents.Then,the strategies will be made following both of the STP and the4P frameworks.
Finally,a conclusion will be given including some expectations for the market entry of Argan oil products in China.
Books,articles,websites and videos,all these technics have been used in order to collect the information needed for making a good research.The questionnaire survey as well Argan oil products testing among Chinese people has been very helpful for collecting good suggestions and recommendations.
Hopefully,this thesis paper will be very helpful for the generations to come when thinking about introducing any new product to a market.