一、研究的背景和思路随着互联网的兴起和数字化技术的应用,数字电视、IPTV、手机电视、移动电视、楼宇电视、网络广播、手机报纸等新兴媒体迅速崛起,并日益呈现主流化发展趋势。这不仅是一场技术创新意义上的革命,而且是一场文化创新意义上的变革。新兴电视媒体延伸和拓展了电视传播的领域,实现了更广泛的受众交流和 I. Background and Ideas of Research With the rise of the Internet and the application of digital technology, emerging media such as digital television, IPTV, mobile TV, mobile TV, building TV, webcasting and mobile newspaper have rapidly emerged and are increasingly showing the trend of mainstream development . This is not only a revolution in the sense of technological innovation, but also a change in the sense of cultural innovation. Emerging television media extends and expands the field of television transmission, to achieve a wider audience exchange and