论文部分内容阅读
The label "Made in China" has almost become a synonym for "cheap" or "fake"products,among the international community.This image refers to its industrial past as"manufacturer of the world" in which it produced nearly anything you could imagine,including counterfeits.An image that no longer seems to stand,but is still shadowing China,up until today.Still many people associate "Made in China" with negatively loaded words.The escalating Trade War or bans against Huawei,did not improve this image.Nonetheless,with the in 2015 revealed "Made in China 2025",the ambitions are clear.Upgrading its industry and proving to the world that it can be a global power in technology and innovation by 2025.This thesis has found that China is becoming increasingly more innovative,out-running its peers and rapidly catching-up with the high-income economies.Although,the true purpose of this thesis is to reveal the perceptions that exist within this transition.This qualitative and comparative study indicate that people without exposure to China(never or less than 6 months in China),respondents group 1,have stronger negative perceptions than those with exposure to China(more than 6 months in China),respondents group 2.The most significant differences between group 1 and group 2 regarding the factors that influence perceptions are Product familiarity,Product quality,Brand name,and Ethics.Lastly,this research found that the advancement of perceptions occurs much faster in group 2 than in group 1.