China has a long history of fireworks and firecrackers,the sustained and healthy development of the national economy,major domestic activities,celebrations and other activities continue to increase China’s large consumption of fireworks consumer groups and consumer markets.Competition is increasingly fierce fireworks industry,for the Huang Maozhen artillery is a business opportunity,but for various reasons,but also to Huang Maozhen fireworks enterprises are facing various difficulties.Huang Maozhen fireworks enterprise alliance also naturally come forward,in the construction of a new era of harmonious and well-off society,how to fireworks industry social benefits and economic benefits to Huang Maozhen is the fireworks enterprise alliance has been discussing the issue.As one of the main origin of the national fireworks Huang Maozhen,Yichun City has been the border trade center.With the development of the times,all kinds of challenges are also placed in front of the Huang Maozhen fireworks enterprises,which also let us have to rethink,especially on the Huang Maozhen fireworks industry alliance marketing strategy research,this work is particularly important TheBased on the further analysis of the market environment of Huangmao Town Fireworks Industry in China and abroad,this paper analyzes the characteristics of the market environment of Huangmao Town Fireworks Industry in China and abroad,combined with the operating characteristics of Huang Maozhen Fireworks Enterprise Alliance in domestic and international markets,This paper analyzes the marketing foundation and market competitiveness of Huangmao Fireworks Enterprise Alliance,and makes use of SWOT tools to analyze the current situation of fireworks marketing at home and abroad.Combined with the status quo of fireworks marketing market at home and abroad,the trend of the development of fireworks industry to do further analysis of the Huang Maozhen fireworks enterprise alliance in the fierce market competition environment,find a good location,a more comprehensive analysis and demonstration.In the face of today ’s domestic and international situation,this paper puts forward the corresponding marketing strategy scheme,designs the path model of the scheme,and analyzes the main guarantee conditions of the implementation of the scheme.According to the actual situation,the marketing idea of ??product classification pricing,channel strategy and market classification promotion is put forward,and the marketing strategy system conforms to the strategic level of Huang Maozhen Fireworks Enterprise Alliance,and tries to give some reference and guidance to the work of fireworks enterprise alliance marketing,But also to the fireworks industry colleagues to provide more vision,and better promote the development of fireworks industry.