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纵观行业全局,视频网站的贴片广告乱象丛生——多数视频网站的前贴片广告为2支到4支,时长由30秒到65秒不等,视频广告市场无标准化规范,使得用户怨声载道,同时广告接受度越来越低,效果越来越差。究其原因,在于视频网站行业除了付费点播业务,主要收入仍来自视频前后的贴片广告。因此竞争越激烈,视频网站所要投入的金钱则越多,由此带来的便是贴片广告条数和市场无节制地增加,从而形成了一种恶性循环。
Throughout the industry as a whole, the video site’s patch ads chaos - the majority of video sites before the patch ads for the 2 to 4, ranging from 30 seconds to 65 seconds, the video ad market without standardized specifications, allowing users Complain complacent, at the same time getting lower and lower ad acceptance, the effect is getting worse. The reason is that the video site industry in addition to pay-on-demand business, the main income is still from the video before and after the patch ads. Therefore, the fiercer the competition is, the more money the video website needs to invest. The resulting increase in the number of patch advertisements and the market will create a vicious cycle.