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在传播格局和舆论生态出现历史性巨变的情形下,新闻媒体要承担起有效引导社会的责任,必须实现从外延式发展到以提升素质和质量为主要特征的内涵式发展的转变。
In the context of historic changes in the media landscape and media ecology, the news media must shoulder the responsibility of effectively guiding the society. It must realize the transformation from epitaxial development to the connotation-based development with the promotion of quality and quality as the main feature.