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西部大开发是党和国家重大战略决策。作为可持续发展应有之义的生态环保问题是这次西部大开发的重中之重,新闻媒体不遗余力地全方位、多角度地予以宣传报道。这一方面反映了党和政府对西部大开发中生态环保问题的重视,另一方面反映了媒体的自主性提高,反映出作为舆论监督工具的媒体自身环保意识的增强。本文采用内容分析法,选取了一段时期新闻媒体对环保生态的报道,计200多篇,分析在西部大开发中环保宣传报道的得与失。
The great development of the western region is a major strategic decision made by the party and the state. As the sustainable development should have the righteousness of the environmental protection issue is the top priority of this large-scale development of the western region, the news media spared no effort to all-round, multi-angle to be propaganda coverage. This, on the one hand, reflects the party's and the government's emphasis on eco-environmental issues in the development of the western region and on the other hand reflects the increased autonomy of the media and reflects the media's own environmental protection awareness as a tool of media supervision. This article adopts the content analysis method, selects the news media to report on the environmental ecology for a period of time, counts more than 200 articles, analyzes the gains and losses in the environmental protection propaganda report in the western development.