大师特劳特卓越的定位理论在火热的市场经济时代来到了中国大地,而目前在中国,伟大的定位理论正在遭到“教条式”的误读——中国的本土品牌要想取得成功,也必须像西方品牌那样(如可口可乐、宝洁等),严格遵守定位法则,一个品牌旗下只能有一种或一小类产品,生产 Master Trout's excellent positioning theory came to the land of China in the era of the hot market economy, but in China, the great positioning theory is being “dogmatic” misunderstanding - China's domestic brands want to be successful , But also must be like Western brands (such as Coca-Cola, Procter & Gamble, etc.), strictly abide by the law of positioning, a brand can only have one or a small class of products, production