所有广告和广告主都必须严格管制,否则,没有控制,广告将一纸谎言。但不能再越出真实一步。绝大多数的广告主都遵循一种社会营销的方法。Philip Kotler 是这样定义社会营销观念的:组织的任务是决定目标市场的需求、欲望和兴趣,并以一种维护和提高消费者和社会利益的方式,比竞争对手更有效地去满足。这需要谨慎地平 All advertising and advertisers must be strictly controlled, otherwise, there is no control, the ad will be a piece of lies. But we can not go beyond the real one. Most advertisers follow a social marketing approach. Philip Kotler defines social marketing in the sense that the organization’s mission is to determine the needs, desires and interests of the target market and satisfy more effectively than its competitors in a way that preserves and enhances the interests of consumers and society. This needs to be done carefully