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微博影响力的日益彰显与产业发展的严重滞后形成了鲜明对比,本文认为,线上和线下双重性“关系平台”建构是微博产业化的基础和前提,微博“意义经济”是微博产业化的必由之路,而多元发展模式探索、本土化再造和主体性建构对于微博产业化发展具有重要意义。
The growing influence of Weibo shows a sharp contrast with the serious lag of industrial development. This paper argues that the duality of online and offline “relationship platform” is the foundation and precondition of Weibo’s industrialization. The meaning of Weibo Economic "is the only way for the Weibo to industrialize. However, the exploration of multiple development modes, localization rebuilding and subjectivity construction are of great significance to the development of Weibo’s industrialization.