论文部分内容阅读
品牌价值观是企业文化价值观的一个侧面,对外向消费者传递品牌差异化信息,占位消费者心理,对内统一企业核心价值观,让员工将企业理念融入日常服务中,提高服务水平和服务标准,提升企业的核心竞争力。作为一个全国性的保险金融集团,中国人寿拥有寿险行业覆盖区域最广的机构网络和规模最大的分销队伍,共有遍布全国各省区市(台湾除外)、延伸至县乡的4800多家分支机构、1.5万多个营销网点、71.6万名
Brand values are one aspect of the corporate culture values. They convey brand differentiated information to consumers, occupy consumer psychology and unify the core values of enterprises internally. It enables employees to integrate their corporate philosophy into their daily service, enhance service standards and service standards, Enhance the core competitiveness of enterprises. As a national insurance financial group, China Life possesses the most extensive institutional network and the largest distribution team in the life insurance industry covering a total of more than 4,800 branches throughout the country (except Taiwan), extending to counties and townships, More than 15,000 marketing outlets, 716,000