纵览大师们关于如何创建正确广告策略的理论,大致有五种:USP、多点论、品牌形象论、定位论和艺术论。而笔者則持“第六思想”,姑且称之为“有效动机论”。“广告怎样形成销售力?”这是每个企图创建正确广告策略和相关行销思想的人所无法回避的问题。最早我们听到走街串巷的卖货郎回答这个问题道:叫卖呗!回答里有着典型的原始广告业态催生出的“叫卖主义”,以及从各个角度夸自己产 There are roughly five generalizations of masters about how to create the right advertising strategy: USP, multipoint theory, brand image theory, positioning theory and art theory. The author holds the “sixth thought”, tentatively called “effective motivation theory.” “How does an advertisement generate sales force?” This is something that every single one trying to create the right advertising strategy and related marketing ideas can not avoid. The earliest we heard the servants walking the streets to answer this question Road: chanting! Answer has a typical original ad format gave birth to the “selling doctrine”, as well as from all angles boast their own production