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医疗广告是医疗机构(广告客户)通过一定的媒介或者形式,向社会或者公众宣传其运用科学技术诊疗疾病的活动。随着经济的迅猛发展、人民生活水平的不断提高,医疗广告也随之发展和繁荣,从某种程度上讲,它对促进经济发展,保障人民群众的身心健康起到了不可替代的作用。但是,医疗广告的违法问题也不容轻视,它们带来了诸多负面效应。依法规范医疗广告已是迫切的现实问题。
Medical advertisements are medical institutions (advertisers) who, through a certain medium or form, publicize to society or the public their use of science and technology to diagnose and treat diseases. With the rapid development of the economy and the continuous improvement of people’s living standards, medical advertisements will also develop and flourish. To a certain extent, it plays an irreplaceable role in promoting economic development and protecting the people’s physical and mental health. However, the issue of illegal medical advertisements cannot be underestimated. They bring about many negative effects. The regulation of medical advertisements according to law is an urgent practical issue.