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公共关系学这一新兴的学科,近年来正在我国逐步兴起,受到了工商企业人士和学术、教育界人士的重视。去年在深圳和广州先后举办了三期公共关系讲习班,几百名工商界人士与有关学者共同研讨公共关系工作。中山大学专门成立了公共关系研究学会,在深圳和广州一些中外合资企业和其他一些企业,参照海外的模式,设立了公共关系部,聘请公共关系专家担任了公共关系部经理。在上海和北京以及国内其他地区,公共关系热也在逐步风行起来。
The emerging subject of public relations, which has gradually emerged in China in recent years, has attracted the attention of industrial and commercial business people and scholars and educators. Last year, three public relations workshops were held in Shenzhen and Guangzhou. Hundreds of business people and related scholars jointly discussed public relations work. Sun Yat-sen University has established the Public Relations Research Institute. In Shenzhen and Guangzhou, a number of Sino-foreign joint ventures and other enterprises, with reference to the overseas model, established the Public Relations Department and hired public relations experts to serve as the manager of the Public Relations Department. In Shanghai and Beijing and other parts of the country, the heat of public relations is gradually becoming popular.