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在当今全域旅游发展的新格局中,要求旅游业必须与其他产业融合发展,形成产业联动效应。而其中由“旅游+体育”结合发展形成的新型业态——体育旅游的发展势头在近几年特别迅猛,它对促进体育业和旅游业的改革创新,拉动地区经济的增长起着重要作用。本文以重庆国际马拉松为例,结合重庆体育旅游实际探索全域旅游视角下重庆体育旅游融合发展策略。
In today’s new pattern of global tourism development, the tourism industry is required to integrate with other industries to form an industry linkage effect. Among them, the new format formed by the combination of “tourism + sports” - the development momentum of sports tourism has been particularly rapid in recent years. It is important to promote the reform and innovation of the sports industry and tourism, and promote the growth of the regional economy effect. Taking Chongqing International Marathon as an example, this paper explores the strategy of integration and development of Chongqing sports tourism under the perspective of global tourism based on the reality of Chongqing sports tourism.