本文将CI战略导入平顶山市城市形象设计,从理念识别形象系统设计、行为识别形象系统设计、视觉形象识别系统设计三方面提出了对城市进行准确定位,塑造独一无二、美好的城市品牌形象,以增强城市软实力,提高城市的竞争力,打造城市品牌,带动本地经济、文化的发展战略。 This paper introduces CI strategy into the city image design of Pingdingshan city. From three aspects of the concept image system design, the behavior image recognition system design and the visual image recognition system design, it proposes to accurately locate the city and create a unique and beautiful city brand image to enhance Urban soft power, improve the competitiveness of the city, build the city brand, promote local economic and cultural development strategy.